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Your identity is yours. We are here to protect it.
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IEYYA London is more than a brand; it is a space where identity, emotion, and craftsmanship meet. When you share your personal information with us, you are offering a part of your story, and we honour that gesture with respect and care. This Privacy & Data Protection Policy explains how we collect, use, protect, and share your personal information when you visit our website, create an account, explore the Trial Room, make a purchase, or interact with us in any way. Every part of this Policy is written for clarity, transparency, and trust — because your relationship with IEYYA is never treated as a transaction, but as a commitment built on sincerity.
When you engage with IEYYA, certain information naturally becomes part of your interaction with us. We may collect your name, email address, phone number, and delivery details when you create an account, place an order, or contact us. As you browse our website or view our collections, we may learn which colours, tones, or expressions resonate with you. If you choose to use the IEYYA Trial Room, you may upload an image of yourself so that we can create a digital try-on preview — and this image is handled with the highest level of confidentiality. We may also gather information about your device, such as your browser, screen size, or the path you take through our pages, to help ensure your experience flows smoothly. Nothing unnecessary is collected, and nothing is taken without your willingness to share.
Your information is used with intention and purpose, never casually. It allows us to prepare and deliver your orders, respond to your enquiries, create your Trial Room previews, and protect your account from misuse. We may use your preferences to offer a more personal and meaningful experience when you return to us — not to influence you, but to recognise your taste and individuality. We may analyse how our website is used to make it more intuitive. Most importantly, we do not sell or trade your personal information. Your identity remains yours, held by us only for the purposes you have been told and only for as long as necessary.
The IEYYA Trial Room exists to help you see your presence within our world. When you use this feature, you may upload a face or full-body image so that our system can generate a visual preview of how IEYYA clothing may look on you. This image is used solely to create this preview. It is not analysed for identification, not compared with any other image, and not used to train systems or models. It remains private. Your Trial Room image is stored securely and then automatically deleted after sixty days of inactivity. You may request deletion sooner, and we will honour your request immediately. The Trial Room reflects you only to you — nothing more.
Our website may use cookies to help it remember your preferences, hold items in your basket, and open pages with ease. Some cookies are essential for the website to function, while others help us understand which areas our visitors find meaningful. You are free to accept or decline non-essential cookies at any time. These tools do not follow you outside our space, do not record unnecessary details, and do not exist to track your behaviour beyond what is needed to support your experience with IEYYA.
Your personal information may occasionally be shared with partners who support our operations — such as secure payment providers, delivery carriers, and trusted technology services involved in maintaining our website and Trial Room. Each partner is selected with care and bound by confidentiality obligations. They may only use your information to support your experience with IEYYA, never for their own purposes. We do not sell or lease your information, nor do we allow others to use it to analyse or profile you. Your data remains under the protection of IEYYA at all times.
Because IEYYA may work with partners in various regions, your information may be transferred to countries outside your own. When this occurs, we ensure that equal or stronger privacy protections are applied. We use legal agreements, encryption, and strict instructions to guarantee that your information is handled securely. Your information never travels without purpose or protection, and every transfer is carried out with the same responsibility we apply at home.
We retain your personal information only for as long as needed. Your account information remains until you choose to delete it. Your order and transaction records are kept for the period required by law. Messages and interactions with our support team are stored only for as long as they may help us improve your experience. Your Trial Room images are deleted automatically after sixty days of inactivity unless you request earlier deletion. When information is no longer needed, it is deleted or anonymised so that no trace remains.
You may access, correct, delete, restrict use, or request a copy of your data at any time. You may also withdraw consent without affecting earlier lawful processing.
Your personal information belongs to you. You have the right to access the information we hold, request corrections, ask for deletion, restrict how it is used, or receive a portable copy of your data. You may also withdraw your consent at any time, and your decision will not affect previous lawful use of your information. If you wish to exercise these rights, you may contact us. Every request is met with respect, discretion, and promptness. Your voice guides how your information is treated.
IEYYA’s digital spaces are designed for adults. We do not knowingly collect personal information from individuals under sixteen, nor do we allow purchases or account creation from individuals under eighteen. If we discover that information has been provided by a minor, it will be deleted respectfully and promptly. If you believe a minor has submitted information to us, please contact us so we may act accordingly.
Our website may contain links to external sites or platforms that operate independently from IEYYA. These spaces have their own privacy practices, which are not governed by this Policy. We encourage you to review their privacy policies when visiting them. Your privacy deserves awareness wherever you go.
As IEYYA grows and evolves, we may update this Privacy & Data Protection Policy to reflect changes in our services, technology, or legal requirements. When significant changes occur, we will publish an updated version on our website and, where appropriate, notify you through other channels. The most recent version of this Policy will always guide how we handle your information.
If you have questions, concerns, or requests regarding your personal information, we encourage you to reach out. Your enquiries will always be handled with confidentiality and care.
Email: support@ieyya.com
IEYYA London
