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The IEYYA Key is your personal access system to the IEYYA world.
It is not a discount card.
It is a record of commitment, built on IEYYA’s Rule of 3. Every IEYYA product you purchase moves your journey forward — quietly, intentionally, without pressure.
The IEYYA Key is not given. It is delivered with meaning.
The IEYYA Key is never given casually.
It is unlocked in one of two ways — but always delivered with an IEYYA product.
Ownership gives meaning to access.
Two Ways to Unlock the IEYYA Key
Found — Find the Final Digit
Some are recognised earlier.
If you win the Find the Final Digit campaign,
your IEYYA Key is unlocked early and included with your first IEYYA purchase.
Winning does not replace commitment. It simply opens the door sooner.
The IEYYA Key is your personal access system to the IEYYA world.
It is not a discount card.
It is not a points gimmick.
Every IEYYA Key is linked to your account.
When you tap your IEYYA Key, you can access:
Loyalty points (3 points per IEYYA product)
Unlock history
Access eligibility
Private customer dashboard
This system is built on IEYYA’s Rule of 3. IEYYA rewards patience, not impulse.
Once your IEYYA Key is activated, your journey begins.
Every IEYYA product earns 3 loyalty points
33 points → IEYYA Gift unlocked
66 points → Higher-value IEYYA Gift unlocked
99 points → Signature IEYYA Product unlocked
There are no offers.
There are no shortcuts.
Progress is quiet.
Recognition is intentional.
IEYYA Loyalty is Not Earned. It Is Recognised.
Nothing here is collected.
Nothing is rushed.
The Key appears only when the moment is right.
Ownership becomes belonging.
Belonging becomes access.
