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IEYYA Policies

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IEYYA Global Brand & Product Protection Policies

"Feels Future Fashion. Protected with Purpose."

The Protection Behind the Identity

IEYYA was never built to sell. It was born to stay. Every product released under this name is not just an object — it is memory, motion, and meaning. And because it holds weight beyond fabric, it must be guarded not just by design, but by law, by technology, and by loyalty.

In a world where imitation is faster than originality, IEYYA refuses to play that game. Instead, we protect truth at its source. Every thread. Every symbol. Every presence. When someone wears IEYYA, they are not just wearing clothes. They are carrying proof — of who they are, and what they’re part of.

Section 1 — IEYYA STATUS™ Policies

For LEGEND, LINEN, and SPORTS collections

1.1 Exclusivity & Eligibility

  • IEYYA STATUS garments are available only to verified individuals approved by IEYYA London.
  • Products may not be resold, gifted, or duplicated without written permission.

1.2 Logo & Design Usage

  • Each IEYYA STATUS shirt or top includes a small left chest logo print.
  • All STATUS garments are protected by design rights and brand IP laws.
  • Pants in STATUS collections do not carry logos — a silent identity rule.

1.3 Verification Technology

Every IEYYA STATUS product includes:

  • UV-reactive ghost mark (GHOST MARK™)
  • NFC GHOST CARD™ – tap-to-verify authentication
  • Live verification page confirming product identity

1.4 Anti-Fake Enforcement

Unauthorized use or reproduction of STATUS products will result in:

  • Permanent blacklist from all IEYYA products
  • Legal action including a reputational damage claim of £3,333 per violation
  • Public revocation of verified identity if misused online

1.5 Legacy & Traceability

  • STATUS holders become part of the IEYYA Legacy Chain™ (optional).
  • All STATUS garments are tracked as limited batch items (e.g. #032/333).

The IEYYA Product Universe

There are no models here. No discounts. No seasonal trends. The moment you step into IEYYA, you leave fashion behind. You enter identity. We don’t decorate our message with celebrity. We don’t price our worth by offers. We don’t follow the clock of fashion shows. Everything we release is designed to last longer than time.

In a world where imitation is faster than originality, IEYYA refuses to play that game. Instead, we protect truth at its source. Every thread. Every symbol. Every presence. When someone wears IEYYA, they are not just wearing clothes. They are carrying proof — of who they are, and what they’re part of.

The universe is governed by design protection, intellectual ownership, and storytelling. Our tiles, symbols, slogans, and site structure are not templates. They are soul-mapped visuals. Anyone who attempts to copy them steps into a narrative they do not own — and that narrative has consequences.

Section 2 — IEYYA PRODUCT UNIVERSE POLICIES

Covers Basic, Standard, Premium, Specials, Accessories, and more.

2.1 Authenticity Rules

All official IEYYA products include at least one of the following:

  • Authenticity tag (woven/printed)
  • Serial/batch number
  • Branded packaging (fold box, official bag, pouch)

2.2 Trademark Protection

The nameIEYYA , its logo, slogan “Feels Future Fashion,” product lines (e.g., “IEYYA ONE,” “IEYYA FRAME,” “IEYYA FOLD”), and packaging designs are all protected by trademark and design law in the UK and internationally.

2.3 Limited Edition Structure

  • IEYYA adheres to its Rule 3 Principle:
  • Only 3 color options per collection
  • Only 3 product tiers: Basic, Standard, Premium
  • Only 3 versions in each product family

2.4 No Models. No Offers. No Trends.

IEYYA operates on its founding beliefs:

  • No Models: Products speak for themselves. No model promotions.
  • No Offers: No sales, discounts, or promotional pricing
  • No Trends: Products are timeless, identity-based, and purposefully released

2.5 Intellectual Property Enforcement

Anyone reproducing IEYYA designs, names, logos, digital content, tiles, or signature Rule 3 format will face:

  • Cease & Desist
  • Brand impersonation charges
  • Reputation damage claims (minimum £1,111 for standard products)

The IEYYA Promise

Every package. Every card. Every logo. Every hidden mark. Every moment you interact with IEYYA is a sealed commitment. Not just from you — but from us. Our promise is not loud. But it is sealed in code, in thread, in weight.

We will protect every product, every symbol, and every verified owner in this universe. And if someone misuses it, we will erase their access — publicly or privately — because the only way IEYYA stays pure is if the people who hold it, protect it.

Section 3 — Customer Commitment

By purchasing or accepting any IEYYA product, you agree to:

  • Respect thebrand's privacy, values, and system
  • Avoid any duplication, replication, or resale outside the allowed platform
  • Report suspected counterfeits to report@ieyyalondon.com

Final Word

IEYYA was not made to enter the fashion industry. It was made to create a new one. Not a brand. A belief system in cloth. If you wear IEYYA, you’re carrying more than fabric. You're carrying the right to say, "I know who I am." And that must be protected — by law, by layer, by love.

FINAL NOTE

IEYYA is not just a product. It is an identity.

We do not follow rules. We write them.

And we protect what we create — with discipline, with design, and with belief.