Home / IEYYA Charity
With every product sold, IEYYA London donates 3p to mental health,
charities that support youth emotional well-being across the UK.
This isn’t just a donation — it’s a promise to give young people the feeling of being seen, heard, and believed in.
Fashion fades. Emotion is forever.
We exist to elevate lives through wearable identity and emotional connection.
We fund programs that help young people access mental health support, education,
We focus on youth emotional health.
It’s the reason we wake up in the morning and the heartbeat of everything we do.
We believe mental strength is style — and emotional support should be accessible to all.
We are more than a brand.
We are a movement of real people, wearing emotion and choosing to care.
Each piece you wear carries purpose — not only for you, but for someone else who needs it.
Every hoodie. Every pant. Every pre-order.
It all contributes to a bigger cause — connection, confidence, and care.
